Gameloft Advertising Solutions has partnered with ad tech firm AppNexus to sell its premium in-app inventory via AppNexus' supply side platform.
Gameloft's apps, including the likes of Asphalt and Modern Combat, has a reach of 173m unique users and 10bn impressions each month.
“AppNexus has a tremendous product roadmap and strong execution track-record matching Gameloft’s need for cutting-edge infrastructure built for global scale,” said Michel Guillemot, CEO, Gameloft. “This partnership will allow us to simplify the purchasing process for our inventory, deliver high quality advertising campaigns with a unique level of visibility and control, and maximize revenue. Partnering with AppNexus is one more step in our continuous effort to bring the most advanced solutions in our programmatic strategies.”