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Gameloft partners with Lamborghini for Asphalt 9: Legends ESL event

Gabby Fernie

Gameloft for brands is partnering with Lamborghini and ESL Italy, to announce the first Lamborghini esports competition for the game Asphalt 9: Legends. 

Asphalt 9: Legends is the latest in the Asphalt racing franchise, which recently crossed the 1bn download mark across the series. 

From 13 May, gamers worldwide will be able to experience the super limited edition hypercar Lamborghini Essenza SCV12, in the first “Lamborghini Essenza SCV12 Challenge”. There will be a round of three qualifiers, one playoff and a big final broadcast on 18 September. Players will also have the opportunity to win Lamborghini prizes. 

Only 40 of the Lamborghini Essenza SC12 supercars were ever made, making this a unique experience in Asphalt 9: Legends.

"We’re thrilled to partner with Lamborghini to welcome the Lamborghini Essenza SCV12 Challenge in Asphalt 9: Legends” said SVP Brand Partnerships & Advertising at Gameloft, Alexandre Tan. "Through this innovative partnership in the biggest mobile racing game franchise, Gameloft for brands creates meaningful connections between the brand and players by bringing an engaging experience to the Asphalt 9: Legends audience."