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Gamestripe in Digital Chocolate Deal

David Murphy

Greystripe, the distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, has announced a Tier-1 game publisher deal to distribute free mobile games with award-winning publisher, Digital Chocolate.
A selection of Digital Chocolates mobile games will be delivered through all 20 of Greystripes Catalog Platform partners in addition to GameJump.com, the worlds largest free, ad-supported mobile game portal. Additionally, Digital Chocolate will monetize its content via Greystripes AdWRAP advertising network, which includes brands like Yahoo!, New Line Cinema, Progressive Insurance and Zagat.
We are very supportive of new models that drive discovery and trial of mobile content, says Digital Chocolate COO, Jason Loia. Partnering with Greystripe is a big step towards this goal. Greystripes approach of ad-enabling content could open up a large segment of new consumers to our award-winning, made-for-mobile games.
The Digital Chocolate games to be distributed by Greystripe include Tower Bloxx, Caf Solitaire, Johnny Crash, Mafia Wars Yakuza, Night Club Empire, and Rollercoaster Rush.
Its a delight to offer our consumers such high quality, community driven, original mobile content, says Erica Chriss, VP Business Development and Strategy at Greystripe. Digital Chocolate has proven their content works in mobile and use is what drives real monetization inside an ad-based channel, like Greystripe. Greystripes patent-pending AdWRAP technology automates the process that enables ads to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides game publishers, Web and mobile media portals, and carriers with an additional source of revenue, while simultaneously building customer retention and loyalty.

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