Communication Services provider, Gamma, has teamed up with Aardman character, Morph, to spreading the word among UK businesses about the imminent switch-off of PSTN (Public Switch Telephone Network) analogue services in December 2025. The iconic clay character features in a film created in collaboration with Aardman on the Gamma website.

A recent study commissioned by Gamma and carried by CEBR revealed that 29 per cent of UK businesses remain oblivious to Openreach’s decision to discontinue traditional PSTN lines by December 2025. This lack of awareness, Gamma believes, threatens business continuity, so the campaign is not just about informing, it’s about safeguarding the future of these businesses. The campaign message is that businesses have options, but action is needed.

“Morph is the ideal, if not obvious, ambassador for the Big Switch-off,” said Helen Owen, Head of Product Marketing at Gamma. “His appeal bridges multiple generations and his ability to simplify and bring humour to the everyday ensures that he cuts through the noise and capture audience’s attention. We believe that raising awareness of this significant change within UK businesses is essential and are hoping that the partnership of Gamma and Morph will draw attention to a Big Switch-off which to date has gone largely unheralded.”