The USA Today Network, a subsidiary of media holding company Gannett, has launched a data-driven marketing solution in order to help local businesses reach consumers.
The solution, named LocalIQ, brings together 120m consumers with platforms like Google, Bing, and Facebook, as well as data intelligence and insights.
LocalIQ comes along with a digital auditing technology, called LocalIQ Grader, which offers guidance, context, and recommendations about the online marketing presence of businesses. It uses insights and data intelligence to compare businesses to their competitors and it provides recommendations based on search, social, and mobile advertising.
“Helping local businesses succeed and grow is core to the mission at USA Today Network,” said Kevin Gentzel, CRO at Gannett/USA Today Network. “With LocalIQ, we utilise our scale, proprietary technology, data-driven solutions and informed best practices – all to help millions of local business across the US win. We believe that LocalIQ, and the technology powering it, will give our clients a big advantage as they seek to reach customers effectively and efficiently wherever they are. We are more than just a ‘newspaper’ company, we are a digital media and marketing solution partner that can help businesses compete and win.”