Specsavers has launched a new campaign starring football icons Gary Neville and Ella Toone as part of the latest season of its award-winning YouTube series, Best Worst Team.

The campaign, created by PR and social agency Tangerine, continues to bring the brand’s famous “Should’ve gone to Specsavers” platform to life in a fresh, entertainment-led format.

Now in its third season, the six-part docuseries follows the transformation of Tunley Athletic-dubbed the nation’s worst football team-through high-profile coaching and elite sponsorship from Specsavers.

Lisa Hale, Head of Brand Activation, Pr and Social at Specsavers said: “ Season two evidenced the success of bringing Should have Gone to Specsavers to life in a conceptual way, as entertainment, to reach new audiences. In order to keep their attention ,this season, we knew we had to go bigger; with the average watch time increasing by over 30% YOY, up from 5 mins to nearly 7; the campaign is already on track to be as impactful, if not more successful than last year.”

Creative Director, Martin Kevill at Tangerine added: “After the incredible success in Season Two with Swansea’s Cwm Albion and growing such a huge following across YouTube and beyond, we had to go big this year to build on the Gen Z’s obsession with the concept. We promised more excitement, bigger surprises and a higher production value… the positive impact on audience engagement has already been significant.”

The campaign is supported by PR agency Golin and media agency MG.