Londons Gatwick Airport has appointed mobile marketing company Incentivated to optimise its website to work across all mobile phones and tablets. 

The mobile website will provide users with a real-time mobile information source, and will include live flight data and key airport information in a mobile-optimised format.

Gatwick chose Incentivated after a competitive pitch process. The brief is to deliver a user-customisable, location-aware mobile site thats integrated with Episerver and uses HTML5. 

Matthew Wilkinson, senior eCommerce manager at Gatwick, says: “We are delighted Incentivated is on board. Communicating with our passengers via mobile technology is an important part of the ways we are improving the passenger experience as they journey to, through and from our airport. Incentivated is a well-recognised industry leader in this field who will help us realise our mobile strategy.”

Jonathan Bass, MD at Incentivated, says: “Holidaymakers and business travellers take their phone with them when going abroad and Gatwick Airport recognises this. This site will allow us to bring a wide range of location-based and personalisation technologies together to deliver another really useful mobile experience.”