Blyk, the youth-focused, ad-funded MVNO formed with Orange, has deployed GB Groups ID3 solution for customer authentication to protect against ID theft and ensure customer data is accurate for advertiser clients. GB Group empowers organisations to consolidate and analyse customer data from multiple sources, enabling them to make informed business decisions based on a thorough knowledge of customer behaviour.   
As Europes first ad-funded mobile network, Blyk has paid close attention to its customer authentication process to ensure best user experience and quality of its member data to advertisers. Working with GB, Blyk is able to maximise the number of new customers it can sign up by offering an instant ID verification process, powered by GBs ID3 technology. The verification process ensures that Blyk customers are fully and uniquely identified, providing advertisers with access to an ever growing pool of potential customers.
ID3 is the technology behind GBs URU service, jointly developed with BT, which is used by over 80% of gaming operators and four out of the UKs big five high street banks to verify the identity of UK citizens.
All our technology platform and service partners are proven leaders in their fields, and GBs expertise in age and identity related verification issues, particularly in the telecommunications market, means we have total confidence in this critical starting point of our customer life cycle process, says Blyk Head of Strategy, Timo Ahopelto. The quality of the verification process from GB satisfies a large part of the requirements in the UK and internationally.”