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Geocast Partners With Touch Local

David Murphy

Local mobile and web advertising network Geocast has agreed a partnership with local business directory Touch Local to fast-track the uptake of its local advertising offering by small businesses, while also extending the reach and visibility of ads for existing advertisers.

Touch Local will act as a re-seller of Geocast’s incentive-based local advertising proposition to small businesses via its telesales and field operations. The Geocast local advertising offering for small businesses is charged on performance, when customers physically engage with an ad by downloading a voucher. These voucher-based local ads will be displayed on Touch Local and Geocast partner websites and mobile apps. In addition, Geocast will also power location-based ads from its existing customers on the Touch Local network, which includes AOL Local, Ask Jeeves and Bauer Radio.

The deal will offer Touch Local access to an easy-to-implement solution for local advertising and an incremental revenue stream. The two companies say they will be able to deliver up more directly relevant ads to the end user and increase both the reach and conversion rate of advertising for their clients.
Geocast’s platform enables advertisers to target customers local to their business and those in the area. In less than 5 minutes, advertisers can create an ad that will be seen locally by potential customers across dozens of websites and mobile appls.

“The partnership with Geocast is a key plank in our strategy to develop the most effective location based advertising tools for our customers and to help them compete and grow their businesses in an increasingly competitive market,” says Touch Local CEO, Mark Livingstone.

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