US company PipPops (Partners in Profit Point of Purchase Savings System) has unveiled a global paperless mobile coupon system called GripOffs.
GripOffs features a central mobile site at www.gripoffs.com for advertiser-created mobile digital coupon offers, using mobile barcodes that are redeemable against discounts and free offers for shoppers at the point of purchase. Despite the fact the mobile URL is the same as the website, the mobile site is a dedicated mobile site, with quick links to offers in different categories.
To benefit from the offers, consumers need to register on the mobile site, in order to see what offers are available from participating advertisers in their area. Offers will be visible to consumers in whichever regions the advertiser wants to broadcast in. The consumer checks the offers to see which ones they are interested in, and then when when they get to the store or restaurant in question, logs on to the mobile site again in order to present the mobile coupon, which resides on the mobile site, to the cashier. This system means there is no need to send a mobile coupon to the handset.
GripOffs is currently in the process of signing up advertisers, and says it has had interest from people spanning over a dozen different countries. GripOffs is offering advertisers wishing to try the service a free trial from now until the end of August.
PipPops was founded on the premise that a mobile marketing program can be sophisticated, yet simple, easy to use, instant and not overpriced, says GripOffs President, Jim Dugan. We offer an engaging central location where businesses and customers can meet and conduct business, while providing, for the first time, real-time data for the advertisers to analyze and account for every dollar.
Dugan adds that a key feature of the GripOffs program is that offers can be changed on the fly by advertisers. This, he says, will encourage consumers to keep checking back for new offers. He notes also that as a paperless system, its good for the environment, and says that this is attracting a lot of interest from advertisers who are keen to promote their green credentials.