The iPad version of the June edition of our quarterly magazine is now available in the App Store. It includes an in-depth look at the mobile advertising business, as well as a review of mCommerce mobile shopping sites.
Russell Buckley offers a personal take on the future of mobile marketing, while Helen Keegan celebrates the enthusiasm for mobile she witnessed on a recent trip to Silicon Valley.
There’s also a look at the latest developments in NFC (Near Field Communications) technology, including the launch of the Orange/Barclaycard Quick Tap scheme in the UK, and Google Wallet in the US. Plus, The Guardian’s Steve Wing takes us through the newspaper publisher’s journey onto mobile.
All this, presented in a uniquely interactive format, leveraging the iPad’s capabilities to the max.
You can download the issue to your iPad for free here.