GetJar has acquired Infrinity – a technology company that specialises in customer lifecycle management. Infrinity founder and CTO, Anand Venkataraman, will join GetJar as VP of Discovery Technologies.

Infrinity assists publishers in acquiring, monetising, and retaining customers through its technology solutions. GetJar aims to benefit from Infrinitys recommendation engine, which will help consumers to discover apps on GetJar, and improve app recommendation and the overall app store user experience. 

“With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers,” says Ilja Laurs, GetJar CEO. “With Anands leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery.”

In March this year, GetJar reported that only 25 per cent of users said they used app stores to discover new apps, and Venkataraman says Infrinitys technology will help GetJar improve this figure. 

“Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,” he says. “GetJars use of Infrinitys technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinitys goal of making discovery a two-way street.”

Infrinity was founded by Anand Venkataraman and Dave Smiddy in July 2010.