GetJar Gold Gives Away $1m Worth of Apps

GetJar has revealed that it has given away $1m worth of free ‘premium apps’ to its consumers since launching the GetJar Gold Program, while downloads of free apps have increased by 5,000 per cent over the same period.

New apps are added to the GetJar Gold catalogue daily, Developers joining the program include BBC Worldwide (Top Gear); Gamelion (Doodle Fit); and Konami’s (Krazy Kart Racing). Other apps and games in the Gold Program include Imperio, Handy Games Guns ‘n’ Glory; Herocraft’s Farm Frenzy; and TouchType’s SwiftKey X.

Developers are looking at GetJar Gold as an alternative avenue to reach new consumers and boost their revenue. “Making money as an independent game developer isn’t easy,” says Michael Dobele of Halfbrick Studios, makers of Age of Zombies and Fruit Ninja. “Gold is bringing in extra money from a new global audience. This is income we wouldn’t have seen otherwise.”

GetJar CEO Ilja Laurs described Gold as “by far the most successful program in the history of GetJar,” adding: “We are thrilled with the explosive traction the Gold program is getting and are working hard to further build out our offering to consumers and developers.”