GetResponse Updates iPhone App

Email marketing provider GetResponse has launched version 2.0 of its iPhone app. The app helps marketers monitor the performance of their email marketing campaigns on their phone, and can also create and send messages on the go.

As well as creating plain-text messages on the go, the app can also preview HTML versions of newsletters and messages, and send and schedule HTML messages that have been drafted on the desktop.

In terms of tracking, users can view charts showing open rates, clicks, bounces, and other stats, and track new subscribers as they sign up. Users can also email a stats report from within the app.

“GetResponse iPhone App 2.0 reflects our commitment to innovative solutions that complement the work style of our customers,” says GetResponse founder Simon Grabowski. “At any given time, our small business clients may be meeting with clients, traveling on business or just stuck in traffic. GetResponse is the first in the industry to offer marketers the ability to create a message from scratch and send it to hundreds of thousands of subscribers, all while theyre on the go. The new mobile app enables them to stay abreast of mission-critical marketing initiatives 24/7, increasing productivity.”

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