Getting Festive

shutterstock_120866353Welcome back to the site on this Cyber Monday, set to be the busiest day of the year for online shopping. Unsurprisingly, then this week well be focusing on Christmas shopping.

Our first festive-themed Guest Column is up on the site now, with Lyris senior strategy consultant Andrew King sharing his six top tips But thats just the beginning. In his Murphys Law column this week, David Murphy will be offering his own take on the holiday mCommerce landscape. Alongside that, well be taking a look at how the UKs biggest retailers are supporting their festive TV campaigns on mobile, and weigh up a couple of mobile retail offerings.

Its also been one month since photo sharing service Instagram launched its first ad, and well be examining how advertisers campaigns on the platform look now – and, of course, well be bringing you the hottest news from the industry as it happens.

Alex Spencer

Online Editor