MASTERCLASSING

Getting Festive

Alex Spencer

shutterstock_120866353Welcome back to the site on this Cyber Monday, set to be the busiest day of the year for online shopping. Unsurprisingly, then this week we'll be focusing on Christmas shopping.

Our first festive-themed Guest Column is up on the site now, with Lyris senior strategy consultant Andrew King sharing his six top tips But that's just the beginning. In his Murphy's Law column this week, David Murphy will be offering his own take on the holiday mCommerce landscape. Alongside that, we'll be taking a look at how the UK's biggest retailers are supporting their festive TV campaigns on mobile, and weigh up a couple of mobile retail offerings.

It's also been one month since photo sharing service Instagram launched its first ad, and we'll be examining how advertisers' campaigns on the platform look now - and, of course, we'll be bringing you the hottest news from the industry as it happens.

Alex Spencer

Online Editor

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