Mobile marketing solutions group Gigafone has formed a partnership with Xtract, which specialises in social intelligence solutions for online and mobile applications, to provide a targeted mobile marketing platform for mobile operators, publishers, agencies and advertisers. Gigafone will utilise Xtracts unique Social Links solution to provide marketers with a better view of how and when their marketing is being consumed, and by whom, and to track campaign performance. 
Xtracts Social Links application identifies the social network structures within the customer base and finds the most influential people for marketers to target. Gigafone says that when incorporated into its targeted mobile marketing solution, where consumers can choose the type of ads they want to receive in return for incentives such as discount vouchers or free mobile minutes, the result is a completely new level of customer experience and a tangible tool for increasing the effectiveness of targeted marketing activities and measuring return on investment.
Xtract Vice President Jouko Ahvenainen says:
We wanted a partner that offered a solution that overcomes the last mile delivery problem of mobile marketing. Mobile marketing simply falls short at the last mile without the ability to capture user preferences and profiles in an engaging way. Gigafones full service mobile marketing solution fulfils this need, and its established links in the mobile advertising ecosystem places us in a great position to take this proposition to market.
Both Gigafone and Xtract will be exhibiting at the Mobile World Congress. Gigafone is on Stand AV16 on the Avenue, and Xtract in Hall 7, Stand IZ31.