Gismart launches new Color Galaxy game only on Snapchat

Alyssa Clementi

Mobile game developer Gismart has partnered with Snap to launch a real-time multiplayer game, Color Galaxy, on the Snap Games platform, starting today. Color Galaxy, a competitive driving game made exclusively for Snap, allows players to use their bitmojis as characters and choose a vehicle or animal of their choice to ride around in.

Players are able to drive around the Color Galaxy map and must conquer half of the map to win, by closing their own color loop, all while trying to take their opponent’s lives. Players can easily see their friends in real-time on the Color Galaxy map, and winners can claim coins that can be redeemed for in-app personalization options.

“Snap Games is all about sharing experiences with your friends, even when you can’t be together,” said John Imah, head of games partnerships, Snap. “Color Galaxy is a brilliant example of this, letting friends conquer the galaxy, with or against each other, directly from chat. We’re excited to bring this fun, fast-paced, and competitive new game to our Snapchat community.”

“We’re thrilled to join the Snap Games platform and introduce players to the whimsical, customizable worlds of Color Galaxy,” commented Lana Meisak, VP business development and marketing, Gismart. “Tapping into Snap’s social features like Bitmoji avatars, Snippets, and augmented reality Lenses make it even easier for Snapchatters to connect with their friends and share fun moments from the game. A gaming experience like this can only come to life on Snapchat, and we can’t wait to see the response from Snapchat Users worldwide.”