Givey Launches Charity Donation Platform

A new platform that allows users to donate to charity via SMS and Twitter is launching today at Downing Street. 

The platform, called Givey, will be launched alongside the presentation of the Coalitions Giving White Paper, with civil society minister Nick Hurd and Big Society Network leader Steve Moore. 

Givey allows users to sign up for an account which then allows them to make donations to charity via a simply coded SMS or tweet. Facebook integration will follow soon. Each donation is tax efficient, as it allows charities to reclaim the tax on donations from UK taxpayers. 

Givey CEO David Erasmus, who is one of the Coalitions Nexters – leading entrepreneurs identified by the Big Society Network – will make a presentation and invite Nick Hurd to make the first live donation through Givey, officially launching the tool.

“Social Media has had a huge impact on the way charities communicate and engage with supporters,” says Erasmus. “Givey allows those followers to become donors whilst they spread the word about the charities they love, and allows the opportunity to make an instant financial response to a campaign or appeal. Making a donation is literally as simple as sending a tweet or a text.

“We are excited to provide registered charities with a free-to-sign up service, which will help them not only to capitalize on the growth of social media and mobile donations, but will ensure their Gift-Aid is recovered every time. Our aim is to continue to provide methods of donating through social platforms, such as Facebook, and mobilise a generation of social givers.”

Nine charities are registered to benefit from Givey from the launch, including British Red Cross, RNLI, and The Rainbow Childrens Trust. All registered charities are able to sign up providing they are part of eBay for Charitys MissionFish database. 

Givey takes 5 per cent of the donation in fees, while the rest, including any Gift Aid, goes to the charity.