Glastonbury Breaks Mobile Data Records

Figures released today by Orange, the Official Communications Partner of the Glastonbury Festival, show that revellers at last weekend’s event used their smartphones like never before to keep up to date with what was happening on site, and share their experiences.

The figures show that the use of mobile data by those at the event, including web browsing, picture and video messaging and sharing via social media, was 377 per cent up on 2010’s total. Over 630 gigabytes (GB) of data, the equivalent of 4.2m pictures being uploaded to Twitter or Facebook, was used over the course of the weekend. 4.9m SMS messages were sent over the course of the festival, 4 per cent up on last year, but the 2.7m voice calls made was 13 per cent down on last year.

The official Glastonbury 2011 Smartphone app, developed by Orange, has been downloaded 100,000 times since launching in mid-May. Orange says this means that a potential 74 per cent of the 135,000 public ticket holders had a copy of the app on their phone. The app was made available free of charge across all networks on iPhone, Android and Nokia platforms. Orange also provided three Chill ‘n’ Charge tents on site, and these were used by 75,000 people over the course of the weekend, 56 per cent up on last year.