MM Awards

Glispa & Friends: Measuring Engagement

Mobile Marketing - Sponsored

We sat down with mobile ad tech firm Glispa and some of their friends and clients at MWC 2018 to discuss some of the key issues facing the mobile marketing ecosystem right now. In this video, industry experts stop by Glispa’s booth to discuss the types of metrics and KPIs that advertisers and publishers should be seeking to measure in order to gauge the effectiveness of mobile ad campaigns.

Check out our MWC 2018 tag for more coverage and videos from the mobile world's biggest show.