Mobile ad tech firm Glispa Global Group has launched VOLTU, a performance-led social influencer network for mobile acquisition. VOLTU connects advertisers with thousands of influential content creators worldwide in order to drive app installs, brand awareness and engagement.

VOLTU said it is set apart from other social influencer solutions by its strong focus on performance, its proprietary ad tech platform and its ability to reach globally and beyond the USA or tier one markets into emerging markets such as Brazil, Russia, India and China, which are seeing explosive growth.

VOLTU is launching with over 30,000 social influencers in its network, and over 3,500 apps to promote. Influencers with anywhere from 10,000 to millions of followers are invited to apply and run campaigns on the VOLTU network. It’s a self-service platform, with an easy application and campaign management dashboard where influencers can start using the system and getting paid for it by creating more of the posts and content that authentically fit with their followers.

VOLTU said the network taps into all significant social channels worldwide, including local platforms such as AfreecaTV in Korea, Douyu in China, VK in Russia, and NicoNico in Japan.

“With VOLTU, we address inherent mobile ad industry challenges including advertisers’ needs for transparency and fraud protection, ever-diminishing user engagement with banner ads, and the rise of ad blockers,” said VOLTU commercial director, Samantha Turner. ““We offer our advertising clients a hyper-native solution, leveraging trusted authorities in their topic areas (e.g. gaming) to drive high-value user acquisition and brand awareness at scale.”

VOLTU’s technology platform includes tracking and attribution, campaign management, reporting and analytics, quality optimization, fraud analysis and a billing system.