Kochava Why-Pay-For-an-MMP

Global launches NFT collection to celebrate return of Capital's Summertime Ball

David Murphy

To celebrate the return of Capital’s Summertime Ball with Barclaycard after three-years, at London’s Wembley Stadium on Sunday 12 June, Global, in partnership with green NFT platform OneOf, has announced its first ever NFT collection. It will mark the first time a UK radio brand has released a range of digital collectibles.

The Digital Collectibles offer music fans unique memorabilia of the live event, a digital lanyard featuring the official line-up of the concert in four versions: Gold, Platinum, Diamond and Diamond (VIP Edition

“Collecting venue ticket stubs and programmes is very much part of the music fan experience when you’re at a live event, so we are thrilled to be able to move the fan experience into the metaverse by creating digital memorabilia,” said Global Chief Marketing Officer, Cilesta Van Doorn. “And as millions of people watch along on social media and Global Player’s live stream, they can also now join in the full experience by owning unique memorabilia for the first time. The NFT digital lanyard is the perfect way to capture the full event experience, making it accessible to all.”