Global launches platform DAX across London Underground and National Rail

Gabby Fernie

Global, the media and entertainment group, has launched its digital advertising exchange DAX across the London Underground and National Rail. 

This latest innovation provides programmatic access to full motion video on the London Underground and National Rail stations for the very first time. It also brings DAX's total audience impacts up to 95m per week, based on Route data. 

“This exciting new development is another big step forward for programmatic trading across the Global Outdoor portfolio and demonstrates our continued drive to provide dynamic digital outdoor advertising at scale" said Director of Commercial Outdoor and DAX at Global, Ollie Deane.

Deane continues: "For the very first time, advertisers gain programmatic access to these highly attractive environments, providing a huge opportunity for brands looking to reach valuable audiences right across the country.”