Global, the media and advertising group behind radio stations such as Capital and Heart, has strengthened its out-of-home (OOH) portfolio with the acquisition of MMD Media.
MMD Media’s ‘forecourt’ network consists of 1378 digital screens at 607 petrol stations across the Netherlands, adding to the thousands of digital screens Global already has across the nation. Global entered the Dutch outdoor market through its acquisition of Exterion Media, which was approved earlier this year, as part of a dive into the OOH market also including the acquisitions of Primesight and Outdoor Plus.
“We saw this investment as the perfect opportunity to grow our current DOOH portfolio in the Netherlands,” said Leon Taviansky, CEO of outdoor at Global. “The deal complements our current Dutch portfolio, adding 1378 digital screens in petrol stations to our assets on the National Railway and in shopping malls. MMD Media has built an impressive business which we’re excited to develop even further.”
Global officially announced the setup of its outdoor division in April this year, placing Taviansky in charge following his time as CEO of Exterion Media. This also saw the former Outdoor Plus CEO, Jonathan Lewis, named as executive director of outdoor, as well as several other bits of reshuffling.