Global Park to Unveil Mobile Research Panel Offering

Globalpark, which provides panel, community and survey software, will introduce the first version of a new mobile panel solution at its annual Mobile Research Conference, which takes place in London on 8 – 9 March.
The mobile panel solution is built on Globalparks Enterprise Feedback Suite (EFS), further extending the integrated platform for panel, community and survey management. Now companies can give research participants and brand advocates access to their panel community account, incentives and questionnaires from their mobile phones. The strategy is to make providing feedback as easy as possible for participants, taking advantage of individual downtime while also capturing opinions closest to the moment of truth.  Though most commonly integrated with an online panel community (accessed from desktops with an Internet connection) Globalpark says it is also possible to run pure mobile panels without the necessity of web access, adding that this will please companies in the travel and leisure industries in particular.
Theres more information about the conference here.

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