Globalpark Confirms April 2011 Mobile Research Conference

Mobile research and feedback specialist Globalpark will stage its third annual Mobile Research Conference in the May Fair Hotel, in central London, between 18 – 19 April 2011. The event will be dedicated to exploring how leading brands have created campaigns to successfully engage mobile users, as well as reporting on feedback and trends garnered from a series of case studies and speculating on up and coming developments.

Other items on the agenda will tackle issues such as geo-location, mobile ethnography and what Globalpark terms ‘surveytainment’. The group is currently inviting academics, researchers and those with vested interests in the mobile marketing sector to submit papers for consideration via a dedicated URL, with a deadline of 6 December 2010 for proposals.

Confirmed speakers include Globalpark CEO, Dr Lorenz Gräf; Dr Michael Bosjnak, of the Free University of Bozen-Bolzana, Italy; Guy Rolfe, of Kantar Media; Paula Vicente, from the ISCTE-Lisbon University Institute; and Richard Windle, research consultant at Samson Research. Those wishing to attend the event can book their places here. An Early Bird 20 per cent discount on tickets applies for the duration of 2010, simply by entering the promotional code ‘EARLYBIRD’.