Globalpark has announced the launch of the Globalpark MRC Awards, with the winners to be announced at a cocktail reception on the first night of the third annual Mobile Research Conference – 18 April 2011 – at the Mayfair Hotel in central London.

The conference, which runs from 18-19 April, is an international event for market researchers and brand managers looking to leverage mobile phones for consumer engagement and data capture. The MRC Awards aim to encourage and recognize innovation in conducting market research through mobile devices.

Corporate, agency and academic researchers who have had success with mobile research are encouraged to enter online. Judges from the MRC 2011 programme committee, led by Dr Liz Nelson and representing some of the best minds in the industry, are searching for cutting-edge examples of mobile research in action, and groundbreaking insights, unforeseen through traditional methods of research. Extra kudos will be given for flair, creativity and the ability to demonstrate clear business value.

Entrants who apply online before 10 December can simultaneously submit their paper for consideration within the two day programme.