Go Daddy Boosts Small Business with Mobile Acquisition

Go Daddy has acquired an iOS app launched last year to help small businesses quickly create mobile websites. M.dot offers its users a range of pre-loaded templates along with custom features including location-based information, tap-to-call and social media tools to get them started on the mobile web.

The 11m users of Go Daddy’s web management platform will now be able to create and manage mobile sites from their smartphones, along with looking after their web properties. Go Daddy has also opened offices in Silicon Valley and will increase its staff from 40 to 80.

There is not yet an Android app for users to create mobile websites and M.dot is yet to announce plans to offer native app creation as part of the service. The iOS app is also currently a free tool, but Go Daddy may look to monetise the service.

“We’ve always believed small business is essential for a healthy economy and Go Daddy has extensive experience as the industry’s leading platform for small enterprises,” said M.dot co-founder Dominik Balogh. “Joining Go Daddy means our mobile software will now be accessible through much larger distribution channels and will help even more small businesses achieve greater success. It also gives us the benefit of integrating with Go Daddy’s immense customer support foundation, which I believe is a significant competitive advantage in this segment.”