The Future of Mobile

Go on, be a biker. Honda revs up campaign to encourage new motorcycle riders

Tim Green

Honda Motor Europe Motorcycles has unveiled a new marketing campaign – Without you, it’s just a road – to bring new people into the 'fellowship' of riders.

At the heart of the campaign is a two minute film that follows a different bike riders on the road – couples, friends, strangers – and showcases the joy they feel. The ads were conceived by VCCP Spain and VCCP London.

The campaign will run from today across Europe across the UK, Austria, Germany, Italy, Spain, Portugal, Netherlands, Belgium, Switzerland, France, Czech, Poland, Slovakia and Hungary on social and online.

Nick Bennett, European Brand Marketing Section Manager at Honda Europe Motorcycles, said: “We know that riding communities are very important to riders and we want to offer them a way to connect as they are the heart of our brand. We are proud of this campaign and the messages it conveys. There is a bike for everyone and you can find the right community for you.”