go2 and Enpocket in Mobile Ad Tie-up

go2 Directory Systems, which provides local search and movie guide information over mobile devices in the US and mobile agency Enpocket have announced a strategic alliance for designing and integrating sophisticated campaign mechanics into mobile advertising and marketing programs. go2 and Enpocket will work together to jointly design, develop, operate and mobile marketing solutions with a focus around go2s expertise in location-based services and Enpockets experience in mobile advertising. 
The alliance will enable go2 to offer its brand advertisers integrated mobile marketing campaigns, including click-for-coupon advertising; click-to-locate retail outlets; Mobile Internet-based micro-payments; affiliate partner text message programs; and advanced end-to-end campaign reporting and analytics.
Having delivered close to 1 billion mobile page views of local directory information since our inception in 1999, go2 has learned that its users want quick and easy access to local information when theyre on the go, says go2 CEO, Lee Hancock. go2s goal is to use the mobile medium to create solutions that are valuable and appreciated by users. Enpockets mobile marketing platform is unique in its ability to integrate and scale up our mobile advertising and marketing programs, including mobile internet, messaging and advanced data targeting. A robust mobile marketing solution enables go2 to drive advertising revenues and provide a means for advertisers and wireless consumers to connect.
For Enpocket, CEO Mike Baker adds:
Marketing on the mobile web has become very attractive to advertisers because of the ability to target consumers more precisely than ads on television, online or in print. By combining go2s location-based search and directory offerings with Enpockets marketing platform, were creating campaigns that work for brands and deliver relevant information to consumers on-the-go.