EMMAs

God Goes Mobile (Part 2)

David Murphy

After the news that the Church of England was turning to text to encourage people to do good during Lent, the American Bible Society is now claiming that it has become the first Bible Society in the world to launch an international direct-to-consumer mobile Internet site to delivering the Bible to mobile phone subscribers.
ChristianMobile, a South African company which is the creator of VirtualBible, the first ever Bible delivered to a mobile phone by way of a Premium SMS text message, facilitated the implementation of the American Bible Societies direct-to-consumer mobile internet site http://absbibles.com.
The service enables mobile phone users in more than 150 countries across all networks to purchase and download the Bible on their mobile phones by simply logging on to the site with a mobile phone.
The American Bible Society is pleased to partner with ChristianMobile to distribute Scripture in an innovative and highly accessible format says American Bible Society Vice President John Cruz. Through this creative technology, people can read the Bible's messages of inspiration, strength, courage and hope on their cellphones wherever they are, whenever they wish."
The service utilises a global billing solution with the best payment method dynamically presented to the consumer. Once on the site, a customer can choose to pay for a Bible download via direct operator billing (including PayForIt in the UK), Premium SMS, credit/debit cards and PayPal, all of which adapt according to the user's preference.
We opted for the Bango billing solution which provides browse and buy technology to power the Bible Societies WAP site says ChristianMobile Marketing Executive Bertus Preller. The WAP site will engage directly with its users in order to promote and sell a number of Bible Translations across all mobile carriers.

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