App Marketing Pro

Gofresh Expands

David Murphy

Gofresh has revealed that, due to exponential customer base growth of mobile social games on its itsmy.com and operator portals, it is investing further in building its social gaming developers team and expanding its mobile browser gaming platform with open APIs, more payment possibilities and rich media game features.
One year after launching the Gofresh gaming platform, more than 2 million users worldwide have played social games, and up to 15% of players in Europe and the US also bought premium game items. The game catalogue currently comprises 20 mobile multiplayer browser games and Gofresh says that new games will be published monthly. The Gofresh Games are fully integrated within m.itsmy.com, Gofreshs mobile social network, as well as in selected international communities and operator portals. The average time a user plays games is 35 minutes a day, over 2.6 sessions a day.  
Gofresh social games work with every operator, every mobile device and any mobile operating platform. The games are free to discover and play, but additional features and special items are available in the store. Theres no in-game advertising and all store purchases are single purchases and subscription-free.
2010 will be the year of mobile social gaming, says Gofresh CEO, Antonio Vince Staybl. With growing feature and Smartphone usage and cheaper data flatrates (sic), the number of people who play social games on their mobile phones will continue to grow very fast and better carrier payment solutions will make it easier to monetize mobile games.