Preference Choice Publication

GoHenry launches in-app Money Missions to educate kids about finance

David Murphy

Fintech company GoHenry, which specialises in debit cards, money management, and financial education for kids, has launched Money Missions, accelerating the company’s ambitions to close the gap in early financial literacy for Gen Z and Gen Alpha with a gamified educational experience integrated into the GoHenry app.

Money Missions are designed as fun, interactive lessons which aim to build confidence, literacy, and curiosity in 6-18-year-olds. They cover a full curriculum, including money basics, earning, saving, investing, responsible spending, credit, money safety, and more.

Kids watch animated videos, take quizzes, and earn points and badges while gaining real-world experience with money. The missions are developed with teachers and financial experts and mapped to age-appropriate education guidelines in the US and UK. As kids go through the missions, levels are unlocked and adjusted to their age, skills, and confidence. 

Research from the University of Cambridge shows that children form their attitudes and habits towards money by the age of seven, and 87 per cent of teens have trouble making everyday spending decisions. A recent GoHenry survey found that even among parents, 89 per cent said they would have made better financial decisions if they received financial education before the age of 18. 

"We've always had a simple mission, which is to help kids be smart with money,” said GoHenry CEO, Alex Zivoder. “With 60m kids and teens in the US and UK alone that have not been adequately served with financial education, Money Missions is one of the ways we are bridging this gap with a hands-on app experience to turn financial education into a motivating, fun, and rewarding way for kids to build confidence with money. It's a really strong complement to our innovative debit card, banking, and payment functionality. With Money Missions, GoHenry will continue to be the place kids and teens learn the foundational blocks of personal finance and gain real-world money skills necessary for their future."

Dani, a parent who has been using Money Missions with her 11-year-old daughter as part of beta testing, said that her daughter Ellie-Rose has been using GoHenry for over a year and in that time, has learnt how to budget and save. “She’s loved using the new Money Missions and particularly enjoys the way it’s like a game with the videos and animations,” she said. “She wants to get the questions right, so it makes her listen more and concentrate. She gets a great sense of achievement after completing each mission.”

Money Missions represents the latest investment in GoHenry’s category-leading fintech products and services for families, including Teen Account, Eco Cards, instant peer-to-peer payments, and Giftlinks (which allows GoHenry members to receive money as gifts from parent-approved relatives and friends).