GoldSpot Media, which specialises in interactive rich media and video mobile ad solutions, and Spanish mobile ad network, TAPTAP Networks, have revealed that they have generated more than 2.5m impressions for major consumer brands, including latest clients Toyota and Hewlett-Packard (HP), using GolSpot’s miSpot solution, which enables advertisers to build and launch ads across all smartphones and tablets.

In late 2010, Toyota launched its first two mobile campaigns in support of its Auris and Verso car models. The ads incorporated clickable video, banners, and interstitial ad placements with the first use of a mobile web landing page in Spain. Powered by GoldSpot Media’s miSpot mobile ad platform, Toyota was able to capture a significant interaction time, averaging approximately 10 seconds per user.
Toyota tailored the campaigns to target consumers precisely. The Auris campaign targeted a younger demographic of men and women aged 18-35, while the Verso campaign aimed for consumers aged 30-55. Running on popular apps such as As.com, CincoDias.com and 20Minutos, the campaigns delivered more than 300,000 total impressions.

To advertise its OJPRO printer, HP teamed up with TAPTAP and GoldSpot Media to develop a mobile campaign that combined traditional formats with clickable video. Targeting tech-savvy men and women aged 18 – 45, the campaign ran on native apps on the iPhone between December 2010 and January 2011. During this time, the campaign generated more than 400,000 total impressions, with user engagement averaging just over 10 seconds.

“Mobile video ad campaigns provide the highest user engagement, with average video ad view-throughs close to 10 seconds before the user closes the ad,” says TAPTAP CEO, Alvaro del Castillo. “World-class advertisers are achieving the highest quality impact of any format or media through mobile video ad campaigns.”