Mobile media technology firm GoldSpot Media has unveiled its miApp platform, a web-based drag-and-drop design studio for creating applications and interactive ad campaigns once, and deploying them across multiple mobile app stores simultaneously. Goldspot says that the miApp dynamic application framework helps publishers simplify app creation by eliminating mobile device-specific application development and campaign creation costs.
Goldspot notes that while mobile app stores provide content publishers with the ability to establish direct relationships with consumers, the wide variety of operating systems, programming languages, phone form factors and aspect ratios present a challenge to the app creative. miApp provides a single web interface that enables publishers to create, update and manage applications and advertising across all mobile devices, without ever needing to write a single line of code.
GoldSpot currently supports the miApp platform for iPhone, Android, RIM, Symbian S60 and Windows Mobile devices, and is in discussions with several carriers worldwide to enable the solution across their traditional smart and feature phones.
Mobile operators around the world are at a defining point in time with respect to their app store strategies, as they compete for app developers with the likes of Apple, RIM, Google, Nokia, et al, says Goldspot Media CEO, Srini Dharmaji. Our miApp platform provides carriers with a single point of app integration for billing, settlement and ad sales across their traditional smart and feature phones, thereby making it easy for publishers to create and monetize apps rapidly.