Good Mobile Signal Tops Young House Buyers Priorities
- Monday, July 28th, 2014
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45 per cent of 18-35 year-olds rank mobile signal as the most important consideration when buying a new property, followed by crime (21 per cent), transport links (18 per cent) and schools (17 per cent).
Among buyers aged 55 and over, mobile reception was considered less important, but 26 per cent still rated it as the most crucial factor. In addition, 69 per cent of home buyers or renters would consider changing their network provider if performance was poor at a new property, and 49 per cent would reconsider buying or renting a home if they new it suffered from poor reception.
One of the reasons for this importance, uncovered in a report of 2,000 UK residents by RootMetrics, is that 51 per cent of respondents describe themselves as currently experiencing recurring problems with their mobile phone performance at home, suggesting an overall dissatisfaction with network coverage.
“With so many people reliant on their smart phone devices for work, social media and keeping in contact with friends and family, it is no surprise it is the top factor in young peoples wish list,” said David Cox, managing director of the Association of Residential Letting Agents. “Checking your mobile signal should become a routine action in every property you view, as a lack of phone signal could cause you a lot of hassle in the long run once you are living there.”
“Our mobile phone shave become an essential part of our everyday lives and, when they dont work, we notice,” said Bill Moore, CEO and president of RootMetrics. “Our unbiased testing shows consumers how mobile networks perform in real-world situations, and we have a number of resources that can help you make better mobile decisions. You can use our CoverageMap app to test your networks call performance in real time. In addition, our RootScore Reports – the standard for mobile performance measurement – are available online, and show a networks reliability, speed, and overall performance.”