Google has agreed to acquire fitness wearable maker Fitbit in a deal worth $2.1bn as the tech giant looks to put some knowledge and experience behind its own wearable plans. The deal is expected to close at some point in 2020.
Fitbit, which has sold over 100m devices, and Google are assuring users that their personal information and Fitbit health and wellness data will not be used for Google ads, promising to continue to remain transparent about any data that is collected.
“Fitbit has been a true pioneer in the industry and has created terrific products, experiences and a vibrant community of users,” said Rick Osterloh, senior vice president of devices & services at Google. “We're looking forward to working with the incredible talent at Fitbit, and bringing together the best hardware, software and AI, to build wearables to help even more people around the world.”
In a separate blog post, Osterloh added: “Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.
“Google aspires to create tools that help people enhance their knowledge, success, health and happiness. This goal is closely aligned with Fitbit’s long-time focus on wellness and helping people live healthier, more active lives.”