Google has acquired cloud messaging firm Jibe Mobile for an undisclosed amount.

Founded in 2006, Jibe offers an open messaging platform for mobile operators based on the RCS (Rich Communications Services) standard, intended as a next-generation replacement for SMS. Able to handle features usually seen in OTT messaging apps, like high-res photos and group chats, RCS isnt yet widely used.

Google looks determined to change that with this acquisition, which it identifies as part of an effort to “create an even better messaging experience on Android”. Its not clear exactly how Jibe will be folded into its new parent company – for now, at least, it will continue to work with operator clients to deploy RCS to subscribers.

“Convincing the first carrier to trust a small startup with their messaging — a core part of their business — was not easy,” said Jibe CEO and co-founder Amir Sarhangi. “But once we did, we knew we were on to something and never looked back. At times we have been seen as mavericks as we try to balance the need to stay competitive by running ahead versus making sure we build industry consensus. But one could argue that this is exactly what the industry has needed. Our persistent position has gradually been vindicated, first by our customers — who in every way deserve credit for our success — and now by Google’s belief in and commitment to us. We promise to stay true to our roots, and keep building great products for our customers.”