Google launches AI-based search for US users

Google has announced it is incorporating Generative AI (GenAI) into its search engines for US users.

During the technology giant’s annual I/O developer conference, Google CEO, Sundar Pichai revealed the expansion of AI tools to US users, which will later be rolled out to various countries by the end of this year.

The tool, will use artificial intelligence to return summarised responses to users queries.

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Google Vice President of Search, Liz Reid, said: “We’ve continued to reimagine and expand what Google Search can do. We’ve meticulously honed our core information quality systems to help you find the best of what’s on the web. And we’ve built a knowledge base of billions of facts about people, places and things — all so you can get information you can trust in the blink of an eye.

“Now, with generative AI, Search can do more than you ever imagined. So you can ask whatever’s on your mind or whatever you need to get done — from researching to planning to brainstorming — and Google will take care of the legwork.”

Meanwhile, in another announcement Google unveiled a text-to-video AI model, titled Veo, which can create computer-generated footage based on written prompts, rivalling OpenAI’s Sora, which performs similar functions.

The platform also revealed a new AI assistant in progress, previewing an early version of the voice tool, which can use a smartphone’s camera to verbally identify locations, read and explain computer code and create alliterative sentences.

The news comes as earlier this year, Google DeepMind CEO Demis Hassabis unveiled plans to relaunch its artificial intelligence image generator as soon as the next “couple of weeks”, following backlash from users as the tool generated historically inaccurate and racially biased images.

Hassabis said the company intended for Gemini to show a “universal range of possibilities” in the images it produces.

He said: “That, which is a well-intended feature, was applied, it turns out, too bluntly. We care of course about historical accuracy and so we’ve taken that feature offline while we fix that, and we hope to have that back online in very short order, the next couple of weeks, a few weeks.”