Stock image and video provider Shutterstock has announced an API integration with Google that will see the firm providing image licenses for Googles digital and mobile display ad products, including AdSense, AdWords and AdMob, granting advertisers access to more than 90m images for use in their messaging.

The API integration will further bolster Googles mission to provide quick and impactful ad formats for businesses and enable the easy creation and optimisation of responsive ads. Googles technology will programmatically match professional images to ad copy while assessing the ad performance, with Shutterstocks scalable API solution allow Google to easily test the performance of imagery with copy, directly inside its ad products.

“We developed our API and enterprise platforms to make it easy for companies like Google to access professional, high-quality content at scale and in a way that makes sense for their unique workflow,” said Jon Oringer, founder and CEO of Shutterstock. “Were excited that Google has selected Shutterstock as the partner to add a new visual element to these powerful ad formats.”

Google is hardly the first advertiser to integrate Shutterstocks search capabilities directly into its products. AOL, Salesforce and Sprinklr all also offer the service for their own advertising products and formats.

“High quality images are essential to create engaging marketing for advertisers of all sizes,” said Woojin Kim, director of product management at Google. “Shutterstocks API has enabled a fast and seamless integration to enable Google to offer Shutterstocks vast image library for digital advertising.”

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