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Google launches 'best' products hub

Tyrone Stewart


Google has made it easier for consumers to find the ‘best’ products on the web by launching a microsite highlighting 1,000 of the most popular products on the internet.

The ‘Best Things for Everything Guide’ enables users to browse and discover products, or choose from one of eight product categories including babies & toddlers; electronics; games, arts & crafts; health & beauty; home & office; outdoors & on the road; pets; and sports & fitness.

Once the consumer has found a product they like, they can tap it to find more information on a product description page, which features prices, reviews, and places to buy.

The microsite, which is active for the ‘next several weeks’, has been launched in response to searches for products such as ‘best exercise bikes, ‘best ring lights’, and ‘best air fryers’ increasing by 100 per cent or more in the past year.

“When you shop for products — whether for your home, your family or yourself — you should feel confident knowing you’re making a good decision and buying the best product for your needs,” said Marvin Chow, VP of Marketing at Google. “With the Best Things for Everything guide and Google, you can discover top products and the best places to buy them.”