MWC 2024: Google DeepMind CEO pledges Gemini will be back ‘in a few weeks’

Google DeepMind CEO Demis Hassabis has unveiled plans to relaunch its artificial intelligence image generator as soon as the next “couple of weeks”.

This follows the technology giant facing backlash after generating historically inaccurate and racially biased images.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Speaking at the Mobile World Conference (MWC) in Barcelona, Hassabis said the company intended for Gemini to show a “universal range of possibilities” in the images it produces.

He said: “That, which is a well-intended feature, was applied, it turns out, too bluntly. We care of course about historical accuracy and so we’ve taken that feature offline while we fix that, and we hope to have that back online in very short order, the next couple of weeks, a few weeks.”

The comments follow comments from Google’s Search Lead, Prabhakar Raghavan, who said the Gemini maker “missed the mark”.

In a blog post, Raghavan said: “Some of the images generated are inaccurate or even offensive. We’re grateful for users’ feedback and are sorry the feature didn’t work well.”

However, he added that the company can’t promise that Gemini won’t occasionally generate embarrassing, inaccurate or offensive results — but it can promise that it will continue to take action whenever we identify an issue.

AI is an emerging technology which is helpful in so many ways, with huge potential, and we’re doing our best to roll it out safely and responsibly,” he concluded.