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Google wants to become your very own personal stylist with new search tool

Tyrone Stewart

Google Style IdeasGoogle has introduced a new personal stylist feature that will help people match a piece of clothing to an outfit and provide them with fashion inspiration.

The ‘style ideas’ feature in the Google app for Android and mobile works with image searches to provide the user with a grid of ‘inspirational lifestyle images and outfits’ to give people an idea of how the product can be used in an outfit in real-life. The feature also has an expanded carousel for ‘similar items’.

“Image Search is full of pics to help you find inspiration—whether it’s places to travel, items to purchase or shots of your favorite celebs, art and memes. But when it comes to fashion, it’s hard to know where to start,” said Julia Enthoven, associate product manager at Google, in a blog post. “With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing. Or if running gear is more your speed, no sweat—workout ensemble ideas are just a tap away.”