Google has launched a companion app that works with its simplified AdWords Express platform.
Advertisers will now be able create and modify ads in real-time, adjust ad spend on the go, receive campaign alerts and check the performance of their campaigns.
Geared more towards local businesses looking to take advantage of paid search, the app makes it easy to create geographical targets around a given area and specific keywords.
The app is free on Google Play Store with an AdWords Express account. iOS users of AdWords may be left wanting!