Google is launching Mobile App Analytics, which – as the name suggests – brings its Analytics tools to the app ecosystem.
Its available for both iOS and Android apps, though apps available through the Google Play store will be able to track a wider range of info on which traffic sources are driving conversions and downloads.
As well as the new Google Analytics Android app, App Analytics is also being integrated into the Analytics site, which will start asking users whether its a website or app theyd like to track. From there, users will be able to access metrics on user acquisition, engagement, and outcome – including ad clicks and in-app purchases – all broken down by OS, device, and version of the app. 
Google reckons that none of the other mobile analytics services currently available track the full range of relevant data, meaning developers have to use a variety of services and stitch the results together.
Mobile App Analytics is intended to be open to the public by the end of the summer – for now, its available for beta testing. To request a whitelisted account, sign up here.
