Google makes changes to AdSense to increase transparency for publishers

GoogleGoogle has introduced two changes to its AdSense advertising platform in a bid to increase transparency for its publisher partners.

The first of these changes is the introduction of a new technology for policy violations. Previously, for most policy violations, Google would remove all ads from a publisher’s site, however, the updated technology will now enable it to remove ads from individual pages.

“As we roll out page-level policy action as the new default for content violations, we’ll be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content,” said Scott Spencer, director of sustainable ads at Google, in a blog post. “We’ll still use site-level actions but only as needed. And when its necessary, such as in the case of egregious or persistent violations, well still terminate publishers. Altogether, this means fewer disruptions for publishers.” 

The second change comes in the form of a ‘Policy Centre’ – where Google will update publishers with everything they need to know about the rules and help them tend to violations on their sites more quickly. Google says it will add policy centres to its other publisher platforms ‘later this year’.