Google China is intending to refocus its business to put added emphasis on mobile advertising, according to a China Daily report.
Google saw mobile ad requests in the country increase by 120 per cent between July 2011 and July 2012. Overall, China is one of its top five countries by advertising request volume, despite Google having pulled the plug on its Google.cn webpage back in 2010 – since then its just redirected to the Hong Kong site, to sidestep censorship issues.
Mobiles a logical focus for Google in China, where a record 338m people accessed the mobile web in June, according to China Internet Network Information Center. And in other areas, Google doesnt have the top dog status it enjoys in the West. Baidu has the vast majority of market share for desktop share, and its lead is only growing; meanwhile, an attempt to diversify Googles offering with a music-search service, which launched in 2009, was canned last month. 
The development looks to echo Googles movements in the rest of the world. CEO Larry Page put the emphasis on mobile in the conference that followed its disappointing Q3 results, pointing to its mobile business run rate of $8bn. That number includes apps and other content on the Play Store, but the vast majority still comes from mobile ads.
