Google Seeks to Monetise Maps with Digital Billboards in StreetView
- Tuesday, March 31st, 2015
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Google has announced that it is planning to expand its DoubleClick ad platform with a new format that places ads within Google Maps StreetView function, based on the location the user is searching for.
“Real life billboards change to reflect new campaigns and new deals between publishers, marketers and brands,” said Peter Staker, vice president of Map and Translation Monetisation at Google. “Just because a particular ad has been captured using Googles revolutionary StreetView technology, doesnt mean it shouldnt be subject to the same sort of turnover.
While the pilot scheme is only using display advertising over existing billboards, Google did not rule out the introduction of rich media or video formats in the future, or confirm that ads would not appear in additional locations where there is currently no advertising presence.