Google is going to consider page load times in mobile searches

Tyrone Stewart

Google mobile searchGoogle has announced that page speed will soon become a factor on mobile searches, with pages which have the slowest experiences suffering the full brunt of the tech giant’s plans.

As of July 2018, Google will put what it’s calling the ‘speed update’ in place. The company ensures that only a small percentage of search queries will be affected by the changes, because only the slowest pages will be pushed down the results. In addition, some slower pages may still rank highly in search, if the page has relevant content.

“People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page,” said Google in a blog post. “Although speed has been used in ranking for some time, that signal was focused on desktop searches.”

Google also promises that the same standards will apply to all pages, whatever technology has been used to build them. It is encouraging developers to think about how performance affects user experience of their page, and to consider user experience metrics.