Google has unveiled its first Google-(Nexus) branded Tablet, the Nexus 7, at its I/O developers conference in San Francisco. The device will launch initially in the UK, the US Canada and Australia next month, with an 8GB model selling for £159 in the UK, and a 16GB version for £199. It will run on the latest Android OS, Jelly Bean.
Google also used the event to confirm that its Google Glasses AR heads-up display solution would come to market early next year, and would sell for around $1,500. It also unveiled the Nexus Q, an Android-powered “social streaming device” that streams music and video from other devices.
Forrester analyst James McQuivey believes that the launch of the Nexus 7 shows that Google can see that the only way to beat the iPad is to go for the millions of customers who are ready for smaller and cheaper tablets and then grow those customers into more Android-powered devices and Google-powered services like Google Play.
“That range of services will be the secret to stitching together this rag-tag fleet of Android gadgets into a platform that can compete with Apple for minutes of users attention rather than premium device dollars,” McQuivey says.